5 products
A creative journey that changes the way we look at our daily essentials.
The cardprotector launced in 2009, but Secrid journey started over a decade earlier. In the 1990’s, founders René and Marianne were running a design agency called Spirid, when they noticed a shift in the content of their pockets as the first electronic payment systems were introduced in the Netherlands. In 1997, as cash made way for cards, they created their first minimal wallet: the Secrid Bodycard.
Design work for clients such as ING, Maxi Cosi and Quoker remained their focus professionally, but Secrid was always at the back of their minds as they René and Marianne noticed their pockets undergoing a change again in the eraly 2000’s. While smartphones put the world at our fingertips, almos all essential documents shrank to pocket size. People carried less, but what we carried was held dearer than ever before.
The financial crisis hit Europe in 2008 and work from their clients dried up. With 25 years experience of working and living together René and Marianne felt this was the moment to follow their fream of building their own brand with a vision to change the way people view their pockets. It was then that Secrid shifted from a side project to their main focus.
Since the start of the Secrid journey 20 years ago, founders have continued to merge their backgrounds in fashion and product design to creat pocket-size essentials in the Netherlands. Secrid is honoured to have won awards and even more by being able to see the number of happy Secrid fans grow throughout the years.